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why is media convergence inevitable

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November 14, 2017, 1:07 PM. We use cookies to give you the best experience possible. This has led to the integration of all media. We have a couple that are needed so that the site doesn't break. Remember the days when flying was seen as something glamorous and romantic, rather than the “I’d rather have a root canal” endurance that it is today? Sorry, but copying text is forbidden on this website. It is important here to consider the fact that much difficulty and disagreement had arisen in defining the notion of media convergence. Zacks Equity Research. By entering your email address you are providing explicit consent that we can contact you.You can remove that consent at any time. "You must agree to out terms of services and privacy policy", Don't use plagiarized sources. ‘Regulation, Governance and Convergence in the Media’ provides an in-depth analysis of the infrastructural and media-content issues in the media convergence landscape. © 2008-2020 KEXINO ™   E &OE. Convergence is a word that manages to describe technological, industrial, cultural and social changes (Henry … That’s the state of play with media right now: Everything’s shmushed together. Convergence is the flow of content across different media platforms. Whatever the reason why media businesses have embarked on a process of convergence and integration of editorial teams, this tendency is extremely widespread. In a similar vein, a few years ago it wasn’t difficult to know a TV ad from a TV show. We all must aim to create new experiences that converge or combine our paid, owned, and earned media. Not only do you pay less for your advertisement, but you also pay less per person that you reach. The inevitable result is a convergence and integration of the two. Electronic media for the next generation is inevitable because it has become the genre. Is Telecom-Cable TV-Media Convergence Inevitable? But today’s content consumption is everything blended together. Confused? It’s as though someone’s mixed my Blueberry Cheesecake into my Waldorf Salad. Follow him on Twitter at KEXINO, on Facebook at facebook.com/ranasinha, or on LinkedIn at linkedin.com/in/ranasinha. Convergence is the process where several media channels come together to exist and operate in synergy. WiFi and use the iPhone and iPod touch to install iplayer. It seems like there are a lot of people saying this in th same way they say "making money is good," but there is still a vast gap between saying and implementing. Social media channels such as Twitter now give me Promoted Tweets. Although for some people, they could not adapt to the products of media convergence and they could not change their lifestyle, media convergence still has necessitated to exist in the new media age. The line between social media and e-commerce is increasingly becoming blurred, commonly known as social commerce. Digitization, computer networking and the rise of the Internet, however, have resulted in the breaking down of these silos. It takes completely separate ideas and smashes them together, so that we're left with one big idea. Media convergence is the joining of several distinct technologies into one. The most expensive form of marketing – television ads – have the power to reach broad and targeted audiences, depending on the reach of the channels selected. Early radio stations partnered with newspapers in order to read news on the air, for instance, and MTV merged radio and television to a certain extent. In 1998, the BBC Online emerged, it transformed into a “portal” website and provided a large number of program related background materials and extensibility reports to users. Media convergence has become a vital element of life for many people. Nor will the flight crew spend time explaining what you’re supposed to do with the tray, even if they do feel it necessary to show you how to fasten your seat belt. * Media convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. Furthermore, Raboy (2008) states that BBC expanded mobile platform which the user may use the streaming media via the connection of. Convergence is the flow of content across different media platforms. If the economy's growth depended only on the deepening of human capital and physical capital, then we would expect that economy's growth rate to slow down over the long run because of diminishing marginal returns. This change is called a technological determinism where a … He's been a marketer since the days of 56K modems, lectures on marketing and behavioral economics at a European business school, and was noted as one of the top 100 global business influencers by sage.com (those wonderful people who make financial software). We knew when we were reading a magazine or newspaper article and when we were looking at a print ad. For example if you wanted to read a newspaper you didn’t have to buy a printed newspaper you could read it on your smart phone. In this article, we discuss technology convergence: what it is, the different types, how it is regulated, and its (relative) history. Companies that created content – any content – began to fall into four distinct camps: Today it’s harder and harder to know what’s editorial and what’s advertising. With the innovation of technology, people could not live without new media in today’s society. L eaders in the technology, media and entertainment, and telecommunications (TMT) sectors understand the challenge of creating long-term value from M&A, and they are likely aware of a recent acquisition that failed to fully achieve pre-deal expectations. A convergence is basically seen in every person’s cell phone; glance down at your palm, and there sits a device that can click a photograph, edit and modify the same, and also send it in a mail. Therefore, a variety of imaginaries exist. Firstly, Manovich (2002) maintains that the coming of information society makes the development of media industry not only so fast, but also very urgent. It’s when you, as a media company, look at how you could help your advertisers create content on your platform. Find out more about Gee at kexino.com/gee-ranasinha. For example, people could watch the famous fashion show Victororia’s Secret via IPTV and there is no time limitation (Held, 2007). Thus, they do not feel very comfortable reading everything on the computer screen. You will only get article updates - we will not put you on any distribution list. And as we search for more and more ways to create things that would make our tasks easier, media convergence is bound to occur. For example if you wanted to read a newspaper you didn’t have to buy a printed newspaper you could read it on your smart phone. Radio is another medium that can broadly target audiences. Retrieved from https://graduateway.com/discuss-the-importance-of-media-convergence-in-the-new-media-age/, This is just a sample. It seems like there are a lot of people saying this in th same way they say "making money is good," but there is still a vast gap between saying and implementing. The way that we consumed media changed. The five key differences contents between old and new media is numerical representation, modularity, automation, variability and transcoding (Manovich, 2002). our expert writers, Hi, my name is Jenn All these forces are moving towards telecom-cable TV-media convergence. It’s when non-media brands hire journalists to create content and make their website look like a magazine. We’re a team of marketing, creative, and business development specialists that help start-ups and small businesses produce better, more relevant marketing strategies and tactics. The business models are intertwined. This has drastically change the way we consume media, people now think and behave differently because of this change. Firstly the essay will explore the background of new media and media convergence. Then things started getting weird. With paid media, you are essentially reaching out to strangers, although using online targeting capabilities, you can only hope … Related Articles. While traditional and new media can go hand-in-hand, there are a few reasons why you should consider adding new media to your mix over expanding your use of traditional media. All you need to do is fill out a short form and submit an order. Gee Ranasinha February 26, 2013 Marketing. Forms of New Media This essay will discuss the importance of media convergence in the new media age. This includes and is not limited to the many forms of how we now receive communications and information. Media convergence is important because it can enrich media content, increase media authenticity and produce better journalism (Zhang, 2008). Discuss the importance of media convergence in the new media age. The result is designed to increase awareness, reputation, trust – and sales. They would rather according to the traditional lifestyle to print off an email or online article. Get Your Custom Essay on, Discuss the importance of media convergence in the new media age, By clicking “Write my paper”, you agree to our, Digital Media Convergence and Music Video Online, The Importance of Social Media to Activism, https://graduateway.com/discuss-the-importance-of-media-convergence-in-the-new-media-age/, Get your custom Held (2007) maintains that because the only delivery mechanism of IPTV is the Internet Protocol, IPTV could receive different types of content both from the Internet and personal IP-based nets. It was an easier time. Originally from London, today Gee lives in a world of his own in Strasbourg, France, tolerated by his wife and young son. Businesses can’t choose from an infinite variety of vendors and technologies, they need simple choices. Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. The old service is access-dependent. In some cases, mul… Yes, there are some cookies on this site - as there are on every website. This corner here is for the salad, below is the main course, while over there is the desert. Media convergence is not about a newly achieved status quo (Jenkins, 2006, p. 16); rather, it relates to the idea of a process, a continuous change characterized by several parallel running developments and not terminating in a designated endpoint. In case you can’t find a sample example, our professional writers are ready to help you with writing If the current items are stagnant and couldn’t find ways to merge or enable it to gain more function, then it means that society is not growing, it is not improving. Then two examples of media convergence will be illustrated to show the importance of media convergence. Media convergence is the joining, or ''converging,'' of distinct technologies into one. This is also known as technological convergence. The path to success in the technology, media and telecom sectors will involve significant convergence M&A activity. You post that song you found on Sound cloud to your Facebook news feed where one of your friends sees it and uploads it to youtube as part of their videos.… New media and traditional media collision not only reflects the media develops to a certain stage of the inevitable result, but also give us a more colorful life in today’s society. The example of IPTV and media convergence of the BBC has proved that media convergence brings numerous advantages for individuals. Media Convergence is different media sources joining together and becoming one. The expression ‘new media’ has been in use since the 1960s and has had to encompass an … Not only is there social in media, but there’s media in social. As we covered in our recent webinar, the convergence of advertising technology and marketing technology is inevitable — and that’s a good thing for marketers. We can no longer tell where social ends and where media begins. February 14, 2020 Analyst Corner, Article, Features, IT/OT Convergence; Understanding the role of Security Triads in IT/OT convergence. This has drastically change the way we consume media, people now think and behave differently because of this change. Raboy (2008) argues that the media convergence of the BBC has three kinds of way. Was it an ad, an advertorial, an editorial or a piece of owned media? Media convergence is also a business strategy whereby communications companies integrate their ownership of different media properties. Add a Comment. It erodes long-established media industry and content “silos” and increasingly uncouples content from particular devices, which in turn presents major challenges for public policy and regulation. Is Telecom-Cable TV-Media Convergence Inevitable? * Media convergence allows mass media professionals to tell stories andpresent information and entertainment using a variety of media. Zacks Equity Research. November 14, 2017, 1:07 PM. In whatever space is left you’ll probably find a bread roll, and a cup that will later be filled with tepid brown water euphemistically described as coffee (or maybe tea – it’s often difficult to tell). Is Telecom-Cable TV-Media Convergence Inevitable? The 2005 Annual Report on American Journalism (The Project for Excellence in Journalism, 2005) discusses the inevitability from another perspective. A convergence is basically seen in every person’s cell phone; glance down at your palm, and there sits a device that can click a photograph, edit and modify the same, and also send it in a mail. Arguments That Convergence Is neither Inevitable nor Likely. BBC is a very famous British public service broadcaster and it is also the largest broadcaster in the world (Collins and Purnell, 1996). It’s when non-media brands hire journalists to create content and make their website look like a magazine. Most theorists agree that in general terms, convergence means “coming together of two or more things”, however a variety of different arguments have been put forward in an attempt to define what exactly is coming together (Grant and Wilkinson, 2009). BLOG         PRIVACY         COOKIES         CONTACT. Lawson-Borders (2006) believes that convergence is as a possible field that to use computers and the internet to deliver multimedia contents when collaboration happens between print and broadcast. Furthermore, Manovich (2002) states that with the Internet as a representative of new and high technology, especially the development of information technology provides the possibility to the development and reform of the media industry. In addition, the BBC provided digital interactive TV service in 2008, the audience may use the TV button to choose the digital service function (Raboy, 2008). By continuing we’ll assume you’re on board with our cookie policy, The input space is limited by 250 symbols. Firstly the essay will explore the background of new media and media convergence. Everything’s jumbled up together. The advantage of using IPTV is that one could use on demand business to choose their favorite TV programs. Distinctions between what’s media and what’s marketing are in a state of flux, if not eroding altogether. This convergence is also part of the devices we use such as, smartphones, computers, tablets, televisions, and now watches. From what has been discussed above, it is obviously concluded that media convergence is really important in the new media age. When we are talking about media convergence we are talking about the streamlining of media as a whole. The media convergence of BBC also proved the importance of media convergence in the new media age. Thus, they could better to possess media market (Lawson-Border, 2006). For example if you wanted to read a newspaper you didn’t have to buy a printed newspaper you could read it on your smart phone. As media convergence covers such a broad range of media outlets, the definition will continue to change as long as our technology continues to grow and change. We ’ ll assume you ’ re on board with our cookie policy, the majority of Internet users Raboy... At least two types of media media industries site does n't break the more one looks at audience data computer! Create content on your platform and produce better journalism ( Zhang, 2008 ) of Massachusetts e-commerce increasingly. Furthermore, Raboy ( why is media convergence inevitable ) has led to the merging of previously distinct media technologies and through... 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